A noble cocoa deserves equally noble packaging.

Ein edler Kakao verdient ebenso edle Verpackungen

First glimpses of our new packaging

Today I’m reaching out with exciting news from the world of cacao. For almost 18 months, something has been brewing within Kakao Mischa. Something so special that it's hard for me to put into words.

Perhaps you can guess it from the image above?

Whenever I think about it, I get butterflies in my stomach and excitement in my heart.

It's about our new packaging! 🌝

Much like elephant calves, which stay in their mother’s womb for up to 22 months, our packaging is also taking its time to see the light of day.

It wants to be perfect when it presents itself for the first time.

In meticulous, painstaking work, the talented designer Maike and my "WeMischa" team have gone round after round, experimenting, discarding, pondering, and reflecting.

And soon they will be here! 💫😍

We are starting with the heart packaging and will slowly work our way through our entire assortment. Along with the refinement of our packaging, there will logically be a price increase.

But I know deep down that such noble cacao deserves equally noble packaging.

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